WOW #50

Dictionary

I recently ran into the word

ADVERTENCY

I bruised a couple of ribs, but I’ll be okay.

Advertency = advertence: The state of being advertent – aware, attentive, heedful, knowledgeable, perceptive

The modern (somewhat restricted) equivalent is “Woke.”

I have been somewhat covert (covered, concealed) in my production of another WOW. Some of you have been a bit overt (open to view, observable) in your expectations that I do, so I thought I’d introduce most of the bunch. The family name – VERT – comes from Latin, through the French, ouvrir-to open, into English. They all have something to do with showing, or seeing – or not.

With its negative prefix, avert means to prevent something from happening, so that the results are not seen. Similarly, invert means to display something, but upside-down. Evert means to turn something inside-out, and show the inner surface. With an opening syllable that means – in, at or to – advertising points your attention to the presentation of goods that retailers want you to be aware of, and purchase.

We move to psychology to meet the introverts, who keep most of their personalities hidden within themselves, and the extroverts, who fill any room they’re in with their outward glow and conversations. Then there are the members of the family that we usually don’t mention, pervert and subvert. They’re the guys who get to see stuff that they shouldn’t.

My advertency about the term advertency came from a science-fiction book. In it, one planet prided themselves about their citizens’ knowledge and understanding of what went on around them, so that they could make the most optimal, informed decisions. The giant University even taught a course on advertency – how to notice details, be informed, know what was going on.

It all comes down to making reasonable, informed decisions. This is what many Atheists wish that the religious hoi polloi would do. If you want to worship one particular God, or follow the tenets of a specific denomination or church, do it. Just be able to give a better justification, when asked, than, “I have faith.”

Canada and the U.S. – Hell, most of the world – could use a University that teaches advertency. I notice far more things than the average Joe, but I could still use some training in how to do more.

I come over a rise, driving in the curb lane. A block ahead is a bus. I know that it will stop and block my lane, so I move out. The guy behind me now rushes up beside me, almost rear-ends the bus when it stops, and almost sideswipes me, trying to go around at the last minute. Too many drivers ‘drive’ no further ahead than their hood ornament.

If we could just raise the average awareness of citizens, then the uninformed, unaware, extrovert leaders like Donald Trump, Justin Trudeau, and Boris Johnson wouldn’t get re-elected. Probably won’t happen though. Jay Leno used to air a segment titled Americans Are Dumb, And Proud Of It! I continue to hope, though. Were you aware of that?   😕