It used to be said that, “Vanity, thy name is woman.” but, nowadays, when it comes to specialty licence plates, “Vanity, thy name is Legion!” Vanity plates are everywhere; everything from obvious, easily understood letter/number combinations, to stuff that just has you shaking your head, wondering what he’s smoking, or where he parked the spaceship.
Many years ago, when the children were small, we owned a small Honda Civic station-wagon. When I got steady, although not great-paying, employment at the shoe factory in 1983, Ontario offered custom plates. At first only 6 spaces were allowed. I splurged, and spent $100 for a set. They read, surprisingly, “ARCHON.” They’re a lot more expensive these days. Someone told me they’d seen another pair, “just like yours”, which is impossible. I finally located them. Ed Arconovitch, who worked day shift at the same plant, got a set which read, “ARCON.”
I moved to the auto plant at a better salary, and the wife went back to work. First we bought her brother’s 10-year-old Chevy Monte Carlo for her commute, then I felt I could afford a used motorcycle. The Civic sat unused for 9/10 months a year, eating insurance, while I rode the bike, so I took my vanity plates off, and sold it.
When we traded up to a better car for the wife and kids, I tried to put my custom plates on it….and bureaucracy struck. The car was in her name – but the plates were in mine. We could transfer the car to my name – and pay a 15% tax on the book value. I could sell her my custom plates! Oh, no says the DMV, the plates must be surrendered and offered to people who have put in a request for that particular set. Screw that! I put them in a bag under my work bench, and the son can turn them in for a refund after I die.
After a couple of years’ gainful employment for both of us, the wife got her own set which read, ”3 TEASE.” It might mean, “Terrible Tori the Terror,” from her childhood, or it might mean, “Terribly Terrific Tori.” It might just be the third time we’ve messed with your mind!
I knew, when I went to get my plates, that the DMV could be a little suspicious, and had my story of, Why Archon? carefully rehearsed. Sure enough, the middle-aged matron wanted to know all about it, to prevent evil from entering our streets. Even as I was drawing breath to defend my unique personal expression, the much-younger male manager piped up, “That’s from the original Star Trek episode, Return of the Archons.” I’d been hauling the handle around for 15 years before that episode was broadcast but, if it gets me my plates with no hassle, “Yeah! That’s right!”
My neighbor, Tom, owned a Buick 88, and applied for TOMS 88. Ontario plates were three letters and three numbers, like ABC 123, and you couldn’t get those combinations. The DMV clerk told him that the O of TOMS was a zero; therefore he couldn’t have his choice. I told him to appeal, but he didn’t want to fight city hall.
There are two kinds of bureaucrats; the one will find a rule to deny whatever you request; the other will dig through the rulebook to find you the exception you need. Sadly, the first type outnumber the second, a hundred to one ~ or maybe a thousand to one. In an ongoing campaign to prove their importance and power, Ontario DMV clerks continue to deny thousands of applications. Custom plates are now up from six spaces, to eight.
Custom plates may not be obscene, derogatory or racist. They may not refer to drugs, alcohol, sex, violence, criminal activity, law enforcement, public figures, politics or religion. Nearly a third of the 3315 rejected applications in the last three years, have been refused on the criterion of “clarity and readability.”
If I’m a nihilist, who just wants a random collection of letters and numbers which no-one else has, I don’t see how or why it’s any of the government’s business. The government, being the government, makes it their business. Everything is forbidden, unless they specifically allow it. This rather nebulous category has eliminated such seemingly clear and readable requests as HO5ER, A.BATMAN, 2THF4IRY, and ST4RG4ZER.
Predictably, the second and third most-censored categories were plates that referred to religion and sex. DMONSEED and LUC1F3R were deemed too evil. NIHILIST and AGNOSTIC were too honest, and JAWS2GOD and APOKLPSE just too unthinkable.
No doubt drug dealers were disappointed when plates such as GOTSPEED, B.JUICED, ILOVCOKE, and SPD4WEED were rejected. Government clerks will seize any opportunity to flex their bureaucratic muscle, even reversing previous decisions.
In 2007, United Church Rev. Joanne Sorrill became a political cause célèbre, after the Ministry refused to renew her, “REV JO” plate, because, it claimed, “rev” could encourage unsafe driving, and because Rev is an alcoholic cooler-type beverage. I’m surprised it wasn’t rejected on the “No Religion” rule, but the clerk was probably a Christian. It took a newspaper humiliation campaign before the Provincial Premier personally authorized the renewal. He called the Ministry’s behavior, “laughable.”
The Ministry issued a statement, saying, “This is a difficult job, being done by sincere people, but it is an imperfect science.” They went on to say that employees use resources such as Wikipedia and UrbanDictionary.
I’ve got mine, even if I don’t use them, and I see lots of others around. A beautifully rebuilt 1947 Ford Business Coupe, at the downtown summer Cruise Night had a pair which read, B DRULN. Do any of you have vanity plates? How much did you pay? Have you seen some amusing or confusing ones?